How to do content marketing in 2018

What is Content Marketing?

Content marketing is the creation and sharing of useful blogs, videos, infographics, guides and more – any type of content that will educate and engage your target audience.

Why is Content Marketing Important?

If you only have a website, the competition is most likely outperforming your marketing efforts. In today’s digital landscape, consumers use the internet to educate themselves. They’re using google search, social networks, and more prior to making a purchase decision.

The Customer Buyer Journey promotes the idea of customers taking an average of 7 touch points with your business before they sign up with you. Delivering relevant and useful content on a consistent basis meets this demand.

Content Marketing Benefits Include:

  • Increased visibility for your brand
  • Increased customer loyalty
  • Lead generation
  • Search Engine Optimization for your website
  • Open line of communication between your current and prospective customers

Content Marketing Programs

Our content marketing services include these areas:

Existing Content and Website or Blog Audit
Determine which assets you already have – you probably have more than you think. If you don’t already have a blog, we’ll give you the guidance you need to get one established. If you lack photography, graphic design, video, and podcast assets, we create those, too.

Content Marketing Strategy
We set your goals, priorities and create a plan to go to market with. Identifying your KPIs before launching any campaign allows your efforts to be measured.

Content Development
We develop ideas for content that include editorial calendars promotional assets. Then we optimize them for search engines, and either provide you with it or upload and schedule the content for you.

Content Distribution
Depending on your industry and typical customer, your content needs to reach clients where they are online, and when they are in the purchasing mode. We combine our content producing experience and data analytics to target your marketing message across social media, email, online advertising, and more.

How to work best with a freelancer in 2018

Don’t assume that freelancers, while technically skilled, will provide technical expertise.

It’s an error to assume that any freelancer could provide advice/technical expertise to help achieve an optimized product. It is possible to go through many battles to make sure what you want is what you get.

Lesson: Freelancers may have mixed emotional investments in your product/business depending on who you go with. While they have the technical knowledge to execute on your vision, you cannot rely on the idea that they will provide insight into how the product or service can best meet customer needs.

It is imperative that you know your business and out and hire freelancers for their technical expertise to execute your vision.